Make A Landing Page
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Theoretically, landing page is the first web page a visitor reaches when he clicks a link. There are many ways to make a landing page interesting. Instant reaction of good landing page can be an increase in time spent by visitor on your page which can result in good sales. It is this page that receives client to your site and creates a first impression in his mind. There are few things that should always be present on the first page.
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First thing to mention is relevant content. Visitor has come to your landing page with some idea about your company or your product. This image is created by AD given by you or link placed by you. Now when he lands on your page it should not shock him with totally different content. Advertisement and thing offered to him should be in sync. More your content matches expectation of client more are the chances of closing the deal.
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Some research about clientele visiting the site and then matching their profile with design of your page can take you long way. A nice example is-a site meant for teens should have trendy design and not very conservative look. The trendy appeal can be given by using various fonts, good pictures or just by using lay out that is catchy. Your page should meet aesthetics of the product offered by you. If you are offering some high end fragrance, then landing page ought to be designed with subtle words and pictures.
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Landing page is not home page or a page that gives details about you to client. It is a page where client comes looking for information about your company but with a goal of purchasing your product or enrolling to your service. Thus, the aim of landing page is not only your branding but directing a client to take action. It should have very clearly highlight link where client can subscribe to your service or make a purchase. Without this call of action, landing page would be one way communication and all the efforts that have gone behind client acquisition goes futile.
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If you are giving comparisons with other products, facts need to be checked thoroughly. Client might have gone through your competitor’s page and not showing correct picture can lead to erosion of his trust on you. Any details given should be backed by source of information. And facts need to be put in with clarity. For an instance, if you are telling your product lasts more than competitor, than give clear number by how much percent.
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Use of images that are relevant can also lead to high conversion rate. Images can have a soothing effect and can convey much without using words.
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All above points can help in creating great landing page.
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Testimonials
-Itai Shermesh
(Adonis Online Ltd)
